In today’s fast-paced digital world, brands are constantly searching for innovative ways to capture attention and explain their products or services in a matter of seconds. That’s where explainer videos come in. They blend storytelling with visuals to convey complex ideas simply and effectively. Whether it’s for a product launch, social media campaign, or website landing page, explainer videos have become essential to every marketer’s toolkit.
Fortunately, there are several powerful tools available that make the creation process faster, easier, and more creative than ever before. In this blog, we’ll explore seven explainer video makers every marketer should know about, from the intuitive interface of invideo to versatile platforms like Biteable and Moovly.
1. Invideo: A Smart Explainer Video Maker for Every Marketer
When it comes to simplifying video production without compromising on creativity, invideo stands out as one of the most versatile tools available. Designed with marketers in mind, it allows users to craft engaging videos using text, images, and AI-powered features. Whether you’re creating a product demo, onboarding video, or brand story, invideo provides the tools you need to bring your ideas to life quickly.
As an explainer video maker, invideo offers a range of features that cater to both beginners and professionals. Its interface allows users to edit videos easily, combine visuals, and add dynamic text and transitions. You can also access a vast media library filled with stock footage and soundtracks to match your brand’s tone.
What makes invideo particularly effective for marketers is its adaptability. You can repurpose existing content into bite-sized social clips, add voiceovers for brand storytelling, and even collaborate with your team in real-time. The tool is compatible across devices, making it a go-to choice for businesses that need to produce high-quality videos efficiently.
Beyond explainer videos, invideo’s capabilities also extend to social ads, promo videos, and YouTube content, making it one of the most flexible video making apps on the market. For brands looking to scale content production without relying heavily on professional editors, it’s a reliable solution that keeps creativity and efficiency in perfect balance.
2. Clipchamp: A Browser-Based Powerhouse for Quick Edits
Clipchamp is another excellent choice for marketers who want to create professional-looking explainer videos without downloading heavy software. Now part of Microsoft, Clipchamp’s web-based editor makes it easy to produce polished videos directly from your browser.
Marketers can drag, drop, and arrange elements on a clean timeline, making it ideal for producing quick explainers or product introductions. It also integrates with stock video libraries, audio assets, and webcam recording, perfect for creating personalized marketing content.
One of its key strengths is its brand kit feature, which allows you to maintain consistent colors, fonts, and logos across all your videos. For small businesses or teams producing frequent marketing content, Clipchamp delivers efficiency and simplicity in one neat package.
3. Wave.video: Blending Marketing and Storytelling
Wave.video combines video editing, hosting, and analytics, all in a single platform. It’s designed for marketers who not only want to create explainer videos but also track how those videos perform once published.
This tool offers an intuitive editing experience, complete with access to stock footage, text overlays, and transitions that enhance visual storytelling. But what makes Wave.video truly special is its video marketing focus, you can easily resize videos for different social channels, embed them on your website, and even use its hosting capabilities to analyze viewer engagement.
For marketers who want to manage the full video lifecycle—from creation to performance tracking, Wave.video provides an end-to-end solution that simplifies the entire process.
4. Moovly: A Flexible Solution for Animation and Live Action
Moovly stands out for its versatility. It allows users to combine animation, motion graphics, and live-action footage, all within one project. This makes it a great option for marketers who want to experiment with different visual styles for explainer videos.
Its drag-and-drop editor is user-friendly, and it includes a vast library of customizable assets. Moovly also supports voiceover recording and automatic subtitle generation, making it easier to create accessible content for global audiences.
Another advantage of Moovly is its collaborative environment. Teams can share projects, provide feedback, and ensure the final output aligns with brand goals. For organizations producing regular marketing campaigns, Moovly’s flexibility makes it a dependable choice.
5. Magisto: AI-Driven Editing for Storytelling
If you’re short on time but need professional-quality videos, Magisto is an excellent option. Powered by AI, Magisto automatically edits videos using smart algorithms that analyze your content’s emotional tone and pacing.
You simply upload your footage, choose a style, and let the platform do the rest. This makes it perfect for marketers who want to produce quick, engaging explainers without spending hours on editing.
Magisto also includes marketing-focused features such as analytics, social sharing, and branded video creation. It’s particularly useful for small business owners and marketing teams that need to produce multiple videos for campaigns across platforms like YouTube, Instagram, and Facebook.
6. Biteable: Fast, Fun, and Focused on Engagement
Biteable is known for its simplicity and its focus on animated video creation. Marketers use it to build quick explainers, product demos, and social media ads that grab attention instantly.
What makes Biteable stand out is its collection of animated scenes and stock visuals that can be combined to tell compelling stories. It also allows users to insert brand colors, text, and icons seamlessly—creating a cohesive, professional look.
For marketers, Biteable’s biggest advantage is speed. You can produce an engaging explainer video in minutes, even if you have zero editing experience. It’s an ideal choice for those who value quick turnaround and consistent branding.
7. Typito: Text-Focused Videos That Tell Stories
If your brand relies heavily on storytelling and clear communication, Typito is a tool worth exploring. It focuses on text-driven videos, making it ideal for explainers, announcements, and social campaigns where words play a central role.
With Typito, you can add captions, motion text, and dynamic typography to your visuals effortlessly. The platform is especially handy for marketers who want to maintain accessibility and engagement across platforms that autoplay videos without sound.
Typito also supports multiple aspect ratios for different channels, so you can easily adapt one explainer video for Instagram, LinkedIn, or YouTube. Its interface is clean, intuitive, and perfect for beginners who want to focus on messaging clarity rather than complex editing tools.
Why Explainer Videos Are Essential for Marketers
Explainer videos have become one of the most effective ways to communicate brand value in a short time. They blend storytelling, visuals, and emotion to deliver a message that sticks. Here are a few reasons every marketer should invest in explainer videos:
1. Simplify Complex Ideas
Explainer videos make even the most complicated product or service understandable through visuals and narration.
2. Boost Engagement and Retention
Studies show that audiences retain more information when it’s presented in video form. Explainer videos help brands keep viewers hooked and improve recall.
3. Drive Conversions
A well-crafted explainer video can guide viewers through the buyer journey—from awareness to action. Marketers often see higher conversion rates when explainer videos are added to landing pages or social campaigns.
4. Improve SEO and Brand Visibility
Videos keep visitors on your site longer, signaling search engines that your content is valuable. This helps improve organic rankings and increases online visibility.
Choosing the Right Explainer Video Maker
With so many tools available, choosing the right explainer video maker depends on your goals, team size, and skill level. Here are a few tips to help you decide:
- Ease of Use: Choose a platform that matches your comfort level with editing. Tools like invideo and Biteable are great for beginners.
- Customization: If branding consistency is crucial, look for options that let you add brand kits, fonts, and logos easily.
- Output Quality: Ensure the platform supports HD exports suitable for web and social media.
- AI and Automation: For faster production, consider tools that include AI editing or automation features.
- Collaboration: If you work in a team, pick tools with shared workspaces and commenting options.
Each of the seven platforms mentioned here provides unique strengths, allowing marketers to create videos that not only explain but also inspire.
Final Thoughts
Explainer videos are more than just visual storytelling; they’re a strategic marketing asset that helps brands connect, educate, and convert. With tools like invideo, Clipchamp, Moovly, Wave.video, and others, marketers can now produce compelling videos faster than ever before, even without professional editing skills.
By choosing the right platform, maintaining brand consistency, and focusing on audience needs, you can create explainer videos that resonate deeply and drive measurable results. In the age of short attention spans, a great explainer video isn’t just a nice addition to your marketing strategy—it’s a necessity.
